The Vox Pop video is one of the most effective videos for consumer research.
As Vox Populi the inventor of the Vox Pop video said, "You want to know what your customers are thinking - have you thought about asking them?" *
People that come to us looking for this type of video think about it for a number of reasons. The majority of companies want to see what people think about a product, service or event and this is one of the best ways to do it. A Vox Pop video can be used to conduct genuine research or to illustrate an existing qualitative segmentation study.
At Fingers in Pies, we work with you every step of the way to ensure you get exactly what you need from your video. We offer a full agency service, with years of experience to guide you through your project, starting with a brief to determine what you actually want to get out of your study, through to creating a questionnaire, identifying what demographics you’d like to talk to, how you would like the interviews filmed and what style of edit you would like.
Whilst conducting qualitative interviews our specialist interviewers ask open-ended questions to entice your target audience to tell us what they think and are trained to prompt for further details and probe to get those golden sound-bites that will make your video come to life.
If you are looking for a real, unbiased opinion of your service, product or event, it is important that you consider a Vox Pop video.
* OK, so actually the term “Vox Pop” comes from the Latin “Vox Populi”, which means “Voice of the people.”