Project Description

Millbrook is the UKs premiere proving ground providing vehicle test and validation services to world leading brands across all sectors, in and connected to, the automotive industry.

Being an award-winning automotive communications agency, The Torque Agency group was a natural choice when Millbrook wanted to use video to showcase their service offering. Naturally, after many years of collaboration on a number of projects for a varied list of clients, covering many aspects of the automotive sector Torque asked Fingers in Pies to lend their expertise to the project.

The projects primary challenge was client confidentiality, one of the corner-stones of Millbrook's success and something that is enforced by every employee, as understandably a manufacturer doesn't want their prototype being filmed before it officially exists. We had to be sympathetic towards Millbrook's clients and other users of the facilities, and after signing one of the most comprehensive NDAs we've ever seen, we'd often cover the lens to ensure the camera didn't see anything that it shouldn't.

Using a combination of interviews, Facility filming, On-track filming, Illustrative cutaways, drone footage, live events and existing footage we worked together to create a series of videos to be used both internally and externally on a range of subjects including, Crash, Powertrain, Component fatigue and durability, Noise levels, their in-house Events Organisation Team and employee recruitment, to name just a few.

Project Details

  • Client:Millbrook Proving Ground / Torque PR
  • Categories:Corporate | Promo